![]() If you’ve ever been in a meeting with an executive or client who thinks social media is the silver bullet-especially if they think it won’t require much budget or effort for results-you can relate to this headline. Just look at our name: “Facebook.” That doesn’t sound much like a site for important social and political information or commentary, does it? I’m happy to show anyone how to get to a regular news site if you need a little help. Satirizing a statement by Facebook co-founder and chief executive Mark Zuckerberg, The Onion wrote: Sometimes you might feel like creating a PSA aimed at telling consumers how to better read and fact-check both headlines and social media posts. Communicators must work even harder to stand out and protect their organizations’ brand images from rumors floating around social media platforms. You don’t have to work for Facebook to be frustrated by an overall lack of information consumption savviness, however. “At press time, sources confirmed Munson’s masterpiece had been “favorited” by two of his friends,” The Onion wrote.Īs misinformation and fake news rapidly increases, Facebook and other social media platforms have been scrambling to address the issue and implement ways to cut down on manipulated or false content. The euphoria of creating a cleverly worded tweet is something to which all social media managers can relate-even if that high is dulled by lackluster engagement. Remember the days of only 140 characters on Twitter? Though the extended character length for tweets and features such as tweet threads can greatly help communicators relay important information and news, tweets should still be pithy to capture interest. Enjoy a chuckle or two with these seven headlines with takeaways for comms pros: This focus on quality over quantity helps to create the publication’s signature voice and tone.
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